The Power of Story

The Power of Story impacts how customers relate to your brand. The Power of Story impacts how employees buy into your purpose and vision for your business. Once you know your story and are able to articulate it, you have many avenues for telling it. One of those is business-to-business (B2B) Media companies. Pick the right one, and your story might be consumed and acted upon. We turned to one of the most experienced editorial directors in the risk, resilience, and security industry to have him reflect how he got into the business and what he is seeing as media is redefined in the age of digital transformation.

Steve Laskey is an experienced Group Publisher and Editorial Director with a demonstrated history of working with the marketing and advertising industry as a B2B Media Executive. Steve is highly skilled in Sales, Journalism and Corporate Communications. His company, Endeavor Business Media, is now one of the largest B2B Media companies in the world.