Understanding the Transactions of Value: Business Intelligence as a Service

We love finding people of passion who have connected their passion and calling in such a way that they influence executives and companies around the world.

Recently we connected with the President of Parks Associates, Elizabeth Parks, a second-generation business owner with a legacy of aggregating information about the residential and small business security market. Because of their compendium of knowledge, they provide unique perspectives on how the market is functioning and where it might be going; incredibly useful for the current ecosystem of companies as well as the new emerging entrepreneurs.

Our conversation explored how the unique identity of work and home has shifted and what that portends for the industry.

Elizabeth has a unique seat at the table. She oversees research topics and coverage areas for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing. Elizabeth has also supported the growth of Parks Associates business and marketing services for twenty-three years and is the key organizer for all of Parks Associates' events, including Parks Associates signature event CONNECTIONS™.